Embedded Files
It’s the VDP — and how clearly the listing helps buyers understand what they’re looking at.
• Unit-level diagnostics to identify why specific listings don’t convert
• Clean, factual VDP rewrites that remove confusion and fluff
• Photo order and missing-photo checks based on how buyers actually shop
Short call. Straight answers. No pressure to move forward.
How We Actually Do This
We start at the unit level, not with assumptions about traffic, ads, or “market conditions.” One listing at a time, we look for the points where buyers hesitate, get confused, or lose confidence.
That usually means reviewing the description for clarity, checking whether key photos are missing or out of order, and confirming that the listing answers the basic questions a serious buyer is trying to resolve.
If pricing or exposure is the real constraint, we’ll say that plainly. If it isn’t, we focus on fixing what’s actually within the dealer’s control before recommending anything else.
What We See Every Day
Descriptions
Clear, factual descriptions that explain what the unit is and how it’s laid out — without filler, repetition, or generic language that forces buyers to interpret intent.
Photo Order
Images sequenced the way buyers mentally walk a unit, not the order they happened to be uploaded. Exterior context first, then flow, then detail.
Photo Captions
Short, plain captions that answer common questions before a buyer has to scroll, zoom, or guess what they’re looking at.
Calls to Action
CTAs that match where the buyer is in the decision process — not generic prompts repeated everywhere. The goal is clarity on the next step, not pressure.
Individually, these issues seem minor. Together, they create hesitation. Our work focuses on removing that hesitation before it costs a lead.
No prep required. No obligation.
Page updated
Google Sites
Report abuse