About Move The Metal 

Move The Metal focuses on a problem dealers run into repeatedly: units that should be producing leads, but aren’t.

After years spent around inventory decisions, VDPs, pricing conversations, and lead reviews, the pattern is usually the same — the issue isn’t demand or effort, it’s clarity.

Listings are often written for platforms or checklists instead of how buyers actually evaluate options.

Our work stays intentionally narrow. We look at specific units, diagnose what’s breaking buyer confidence, and fix the highest-impact issues first.

If pricing or traffic is the real constraint, we’ll say that plainly. If it isn’t, we won’t default to more ads or more leads as the answer.

The goal isn’t to sell tactics. It’s to help dealers make clearer decisions with the inventory they already have.